One of the most effective Performance Max strategies is launching a dedicated campaign for new products. This approach gives your products the spotlight they need, setting the foundation for strong future performance.

Over the past few years, Google has been steadily giving more control back to PPC specialists, and 2025 will be no exception. While AI now plays a bigger role in content creation, Google is also making Performance Max less of a black box by introducing more customization options.

Your bestselling products already have a significant advantage: your audience loves them. However, there may still be untapped opportunities. By segmenting your bestsellers and launching separate campaigns, you can significantly boost their sales. Here’s how to make it happen.

Managing product feeds can feel complicated, especially when you have to handle many feeds for different channels. Mistakes happen, but the good news is that most of them can be avoided if you know what to look out for.

In this guide, we explore a powerful ROAS-based strategy for Performance Max campaigns, showing how to prioritize your best performing products over others. This strategy allows you to squeeze the maximum of their potential in ad systems.

PPC specialists usually start campaigns slowly and improve them over time. But Black Friday is different. You only have between 24 and 120 hours to make the most of this short, busy shopping period. In this article, we will share advanced tips on how to get the best results during Black Friday and Cyber Monday.

One of the things you need to know about your product is how they perform. While many specialists try to boost the spotlight of the best performing products, there could still be hidden potential in those without clicks or impressions.

Most of you will agree that Performance Max campaigns work smoothly. But do they really bring MAXimum results as it's stated in their name? There is much more potential you can discover only by changing your approach.

Have you noticed that your GA4 reports aren't displaying campaign names correctly? Instead, a significant portion of traffic, purchases, and value might be attributed to "(organic)" and "(not set)" campaign names. Here's how you can easily resolve this issue.

Spambots present a significant threat to businesses and individuals alike. From Facebook bots to website bots, the need for robust spam protection has never been more critical. In this article, we’ll explore the dangers posed by spambots and provide actionable strategies to defend your brand.

Running a Performance Max campaign requires not only a product feed but also a variety of creative assets such as headlines, descriptions, images, and videos. In this article, we'll explore whether it's worth focusing on content creation and how to prepare the most engaging content for your campaigns.