YouTube is rolling out a new “Add a quiz” option that lets creators insert interactive questions directly into their videos. Quizzes can be placed at specific moments and customized with different answers, helping boost engagement and retention. While designed for creators, the feature also opens new opportunities for brands to make video content more interactive and engaging.
Google Ads is now heavily promoting AI Max through a large recommendation card in the Recommendations tab. Advertisers can review and enable AI Max, including features like text customization and final URL expansion, directly from this panel. The update makes it easier to activate AI-driven optimization for Search campaigns and expand reach, and was first spotted by Hana Kobzová.
Google Ads is introducing a new creative toolkit that gives advertisers access to more Google-owned assets directly in the platform. This includes photos, videos, icons, 3D assets, and text elements, making it easier to build ads without sourcing assets externally. The update aims to speed up creative production and simplify ad creation within Google Ads.
Google is testing a new Sponsored Shops format in Shopping results, highlighting entire stores instead of individual products. The block showcases multiple items along with store details like name, ratings, and return policy, giving brands stronger visibility at the store level.
Google Ads has introduced a new free-text field during campaign creation, allowing advertisers to describe their goals in their own words. The input is used to tailor setup suggestions and streamline the campaign creation process. This update points to Google’s continued push toward more intuitive, AI-assisted campaign setup, especially for newer advertisers.
Microsoft Advertising has started showing Asian-owned business labels on some Bing search ads, though sightings remain inconsistent. The label, which has existed for some time, is now appearing on select ads, including large brands like Amazon, raising questions about accuracy and rollout intent. Since not all ads are tagged and some labels seem incorrect, this may be a temporary bug rather than a fully launched feature.
Microsoft Advertising has rolled out simplified bid strategy options globally, making it easier to set up automated bidding. Instead of separate strategies, advertisers can now use Maximize Conversions with an optional target CPA or Maximize Conversion Value with an optional target ROAS. The change applies to new campaigns only and aims to reduce setup complexity without affecting performance.
