The Dotidot Blog

As New Years approaches, many of us begin to take stock. Did I fulfill my resolution for this year? And what will I accomplish in the next year? And CEO Pavel Vachek did the same thing for us.

In recent years Google has been paying a lot of attention to broad match keywords. And the recent update has changed many things. Broad match now becomes the default match type for you. And it makes perfect sense.

Man, how did your competitor manage to add a picture, phone number, and information on special offers to their ad? By using ad assets in their Google Ads. Additional information and visual elements can secure more clicks.

Smart campaigns in Google Shopping are done for—Google is ending their support by September 30, 2022. By that date it won't be possible to create any new Smart campaigns. But there is an easy solution.

Which is a wonderful age for a start-up. We’ve been through a lot, accomplished many things, and still have many plans left to carry out. Let’s take a brief look at the past and see what the future might hold.

As early as the end of June 2022, Google will make it impossible to create new and modify existing expanded text ads (ETAs), leaving only responsive ads (RSAs) as an option for creating ads in search. What's the best way to prepare for this news with Dotidot and how to control RSA ads?

Christmas shopping also involved the Czech startup scene. On 21 December 2021, Reflex Capital, Ondrej Fryc's investment fund, made an equity investment in PPC Bee (now Dotidot), which develops and operates its own eponymous application for automating and managing digital campaigns.