Man, how did your competitor manage to add a picture, phone number, and information on special offers to their ad? By using ad assets in their Google Ads. Additional information and visual elements can secure more clicks.

ROAS strategy is focusing on product performance, profit margin strategy on the profit. But if there was a strategy that combines the best of both? A strategy that combines the performance with profitability altogether? We have good news for you, this is what POAS is all about.

Optimizing your PPC at the product level is key not only for Performance Max campaigns but for all campaigns. It breaks down performance to the finest details. While most products generate sufficient performance, some may not. And they deserve to get another shot.

One of the most effective Performance Max strategies is launching a dedicated campaign for new products. This approach gives your products the spotlight they need, setting the foundation for strong future performance.

Your bestselling products already have a significant advantage: your audience loves them. However, there may still be untapped opportunities. By segmenting your bestsellers and launching separate campaigns, you can significantly boost their sales. Here’s how to make it happen.

In this guide, we explore a powerful ROAS-based strategy for Performance Max campaigns, showing how to prioritize your best performing products over others. This strategy allows you to squeeze the maximum of their potential in ad systems.

As early as the end of June 2022, Google will make it impossible to create new and modify existing expanded text ads (ETAs), leaving only responsive ads (RSAs) as an option for creating ads in search. What's the best way to prepare for this news with Dotidot and how to control RSA ads?

At Dotidot, we understand the challenges and complexities of running successful DPA campaigns. That's why we've developed a cutting-edge solution equipped with a range of powerful features, each designed to elevate your Facebook DPA strategy.