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Analytics and Insights

The state of Beauty: Europe's platform war in online beauty

Marketplaces now hold up to 34% of online beauty sales across Europe. And the gap is growing. This article breaks down where customer ownership is shifting, why it matters for your channel strategy, and what to measure to stay ahead.

Analytics and Insights

Analysis: 88 brands. 9 industries. One pattern. Half the budget is wasted

We analyzed Product Analytics data from 88 e-commerce brands across Google Ads and Meta, covering 9 industry verticals in the EU and US. The findings are consistent. And uncomfortable.

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From Clicking to Thinking: December PPC News

Our mission is to empower you not just to survive, but to thrive. With insights from this blog series, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month.Let's get into it 👇

7 basic strategies for effective product portfolio automation in search campaigns

In the dynamic world of online advertising, automation stands out as a key driver of efficiency and success. It not only cuts down on the manual work but also brings in awesome results. Let's introduce some basic automation strategies you can use.

From Clicking to Thinking: November PPC News

Our mission is to empower you not just to survive, but to thrive. With insights from this blog series, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month.Let's get into it 👇

The new CEO shook things up and gave the management team a facelift. Petra Pacáková now leads Dotidot toward global domination

Founders Pavel Vachek and Ondrej Bartas were there when this startup had only just begun. It has evolved into a successful company providing automation solution for digital marketing. Dotidot is used by large e-commerce brands in more than 50 countries all around the world.

Social Commerce

Boost your Facebook DPA campaigns with powerful automation tricks

At Dotidot, we understand the challenges and complexities of running successful DPA campaigns. That's why we've developed a cutting-edge solution equipped with a range of powerful features, each designed to elevate your Facebook DPA strategy.

From Clicking to Thinking: October PPC News

Our mission is to empower you not just to survive, but to thrive. With insights from our newsletter, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇

Evolution of Dotidot: Message from Dotidot's leadership team

From startup to industry leader, Dotidot's transformation has been nothing short of inspiring. Dive into our interview with Dotidot's CPO, CEO, and founders as they reflect on the company's origins, the people who made it possible, and their vision for the future.

Social Commerce

5 tips for creating attention-grabbing Facebook ads for better performance

In the realm of digital advertising, customization is key to capturing the attention and interest of your target audience. When it comes to Facebook's Dynamic Product Ads (DPA), the ability to tailor ad creatives to specific user preferences and behaviors can significantly impact the performance and effectiveness of your campaigns.

From Clicking to Thinking: September PPC News

Our mission is to empower you not just to survive, but to thrive. With insights from our newsletter, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇

Everything you need to know about Performance Max campaigns in 2024

Performance Max campaigns are here for a while. It took only several months and Google's forced upgrade of Smart Shopping campaigns to begin the Performance Max dominance.

From Clicking to Thinking: August PPC News

Our mission is to empower you not just to stay current, but to thrive. With insights from our newsletter, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇

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