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Data & Feeds
Google Merchant Center Next explained - everything you need to know
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Google has introduced a revamped version of Google Merchant Center, now known as Merchant Center Next. This update brings not only a fresh user interface but also various changes to features. Expected to roll out in the first half of 2024, this update promises a user-friendly experience for businesses of all sizes. Let's dive into that.
PPC
Best Practices for creative assets in Performance Max
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Running a Performance Max campaign requires not only a product feed but also a variety of creative assets such as headlines, descriptions, images, and videos. In this article, we'll explore whether it's worth focusing on content creation and how to prepare the most engaging content for your campaigns.
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Latest Stories
Upcoming webinars
Discover the core principles of performance marketing, automation, and feed management from our marketing experts.
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Marketing Strategy
The role of AI in digital marketing. Now and the future
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Before the huge boom started by ChatGPT, we were used to AI only doing data processing and predictive analytics, often referred to as "machine learning." Both Meta and Google have long used this subset of AI for their smart campaigns. But in the past few years, AI has made a huge leap forward, becoming much more advanced.
PPC
Google Ads Demand Gen campaigns: Specs and best practices
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Introduced during the Google Marketing Live 2023 event, Demand Gen campaigns are designed to engage potential customers by delivering visually compelling ads across YouTube, Google Discover, and Gmail.
PPC
Landing pages
9 steps to creating a high-converting PPC landing pages
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Even the best campaigns may fail if they lead to low converting and non-relevant landing page. And since we want you to succeed, we're going to give you some tips, how to optimize your PPC destinations.
Social Commerce
Best Social Commerce platforms to elevate your business in 2024
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Social commerce has transformed from basic social media interactions to a major market force. Expected to hit $8.3 trillion by 2030, shopping features on social platforms have revolutionized business-customer engagement. Here are the top social commerce platforms for thriving in 2024.
PPC
From Clicking to Thinking: PPC News May 2024
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Our mission is to empower you not just to survive, but to thrive. With insights from our blog, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇
PPC
Understanding Keyword Match Types in Google Ads for 2024
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Your success in PPC advertising depends on several factors, including audiences, content, bidding, products, and keywords. This article focuses on keywords, match types, and best practices. Even skilled marketers might learn something.
PPC
Optimizing Responsive Search Ads: Best practices, tips and tricks
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We already know how Responsive Search Ads work. Now you might want to know how to increase not only the click-through rate but also conversions. Let's go over some best practices, tips, and tricks to make the most of this modern ad format.
PPC
Responsive Search Ads explained: Basics and benefits
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In June 2022, we had to retire the long-standing ad format - Expanded Text Ads (ETA). They have been replaced by a more modern format that offers many additional features and works hand in hand with automated bidding strategies.
PPC
From Clicking to Thinking: PPC News April 2024
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Our mission is to empower you not just to survive, but to thrive. With insights from this blog, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇
Data & Feeds
Google Merchant Center Next explained - everything you need to know
arrow-increase
Google has introduced a revamped version of Google Merchant Center, now known as Merchant Center Next. This update brings not only a fresh user interface but also various changes to features. Expected to roll out in the first half of 2024, this update promises a user-friendly experience for businesses of all sizes. Let's dive into that.
PPC
From Clicking to Thinking: PPC News March 2024
arrow-increase
Our mission is to empower you not just to survive, but to thrive. With insights from this blog series, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇
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