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Pmax automated: How to revive zero-click products and turn them into gold
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One of the things you need to know about your product is how they perform. While many specialists try to boost the spotlight of the best performing products, there could still be hidden potential in those without clicks or impressions.
PPC
Marketing Strategy
Get ready. Prepare your campaigns for Black Friday and Cyber Monday
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PPC specialists usually start campaigns slowly and improve them over time. But Black Friday is different. You only have between 24 and 120 hours to make the most of this short, busy shopping period. In this article, we will share advanced tips on how to get the best results during Black Friday and Cyber Monday.
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Discover the core principles of performance marketing, automation, and feed management from our marketing experts.
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Analytics and Insights
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Understanding attribution modeling in marketing
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For marketers, identifying the time and page that led to a conversion is relatively easy. However, understanding the "why" behind the conversion is a much harder task. To get a clear picture, you need to understand the user's journey before the conversion happened.
PPC
Why Quality Score matters and how to improve it
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Quality Score (QS) is a metric that Google uses to evaluate the quality of your ads. It is measured on a scale from 1 to 10, with 10 being the highest score. A higher Quality Score suggests your ad is more relevant to users' search queries compared to competitors’ ads. A lower Quality Score indicates there are areas that need improvement.
PPC
Negative keywords in Google Ads: A definitive guide
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You're a ppc specialist, right? You probably focus a lot on your campaigns efficiency. This means not only identifying profitable keywords but also eliminating the ones that cost you money without delivering returns. This is where negative keywords come into play.
PPC
From Clicking to Thinking: PPC News June 2024
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Our mission is to empower you not just to survive, but to thrive. With insights from our blog, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇
Marketing Strategy
The role of AI in digital marketing. Now and the future
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Before the huge boom started by ChatGPT, we were used to AI only doing data processing and predictive analytics, often referred to as "machine learning." Both Meta and Google have long used this subset of AI for their smart campaigns. But in the past few years, AI has made a huge leap forward, becoming much more advanced.
PPC
Google Ads Demand Gen campaigns: Specs and best practices
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Introduced during the Google Marketing Live 2023 event, Demand Gen campaigns are designed to engage potential customers by delivering visually compelling ads across YouTube, Google Discover, and Gmail.
PPC
Landing pages
9 steps to creating a high-converting PPC landing pages
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Even the best campaigns may fail if they lead to low converting and non-relevant landing page. And since we want you to succeed, we're going to give you some tips, how to optimize your PPC destinations.
Social Commerce
Best Social Commerce platforms to elevate your business in 2024
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Social commerce has transformed from basic social media interactions to a major market force. Expected to hit $8.3 trillion by 2030, shopping features on social platforms have revolutionized business-customer engagement. Here are the top social commerce platforms for thriving in 2024.
PPC
From Clicking to Thinking: PPC News May 2024
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Our mission is to empower you not just to survive, but to thrive. With insights from our blog, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇
PPC
Understanding Keyword Match Types in Google Ads for 2024
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Your success in PPC advertising depends on several factors, including audiences, content, bidding, products, and keywords. This article focuses on keywords, match types, and best practices. Even skilled marketers might learn something.
PPC
Optimizing Responsive Search Ads: Best practices, tips and tricks
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We already know how Responsive Search Ads work. Now you might want to know how to increase not only the click-through rate but also conversions. Let's go over some best practices, tips, and tricks to make the most of this modern ad format.
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