Most of you will agree that Performance Max campaigns work smoothly. But do they really bring MAXimum results as it's stated in their name? There is much more potential you can discover only by changing your approach.

Have you noticed that your GA4 reports aren't displaying campaign names correctly? Instead, a significant portion of traffic, purchases, and value might be attributed to "(organic)" and "(not set)" campaign names. Here's how you can easily resolve this issue.

Spambots present a significant threat to businesses and individuals alike. From Facebook bots to website bots, the need for robust spam protection has never been more critical. In this article, we’ll explore the dangers posed by spambots and provide actionable strategies to defend your brand.

Running a Performance Max campaign requires not only a product feed but also a variety of creative assets such as headlines, descriptions, images, and videos. In this article, we'll explore whether it's worth focusing on content creation and how to prepare the most engaging content for your campaigns.

Facebook continues to be a powerhouse for digital advertising, providing a myriad of ad formats to suit various marketing goals. In 2024, staying ahead of the curve means understanding and utilizing these formats effectively. This article explores the latest and the most important Facebook ad formats to help you optimize your campaigns and achieve outstanding results.

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The latest update to Dotidot's Performance Max campaigns deserves its own blog post. In many ways, it can help marketers improve the performance of their entire account and finally overcome some of the Pmax disadvantages. The black box has been opened. Take a look at what has changed.

Social commerce is revolutionizing the way we shop online. By integrating shopping experiences directly into social media platforms, businesses can reach consumers where they spend most of their time. This seamless blend of social interaction and e-commerce not only enhances customer engagement but also drives sales.

For marketers, identifying the time and page that led to a conversion is relatively easy. However, understanding the "why" behind the conversion is a much harder task. To get a clear picture, you need to understand the user's journey before the conversion happened.

Quality Score (QS) is a metric that Google uses to evaluate the quality of your ads. It is measured on a scale from 1 to 10, with 10 being the highest score. A higher Quality Score suggests your ad is more relevant to users' search queries compared to competitors’ ads. A lower Quality Score indicates there are areas that need improvement.

You're a ppc specialist, right? You probably focus a lot on your campaigns efficiency. This means not only identifying profitable keywords but also eliminating the ones that cost you money without delivering returns. This is where negative keywords come into play.