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Analytics and Insights
The state of Beauty: Europe's platform war in online beauty
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Marketplaces now hold up to 34% of online beauty sales across Europe. And the gap is growing. This article breaks down where customer ownership is shifting, why it matters for your channel strategy, and what to measure to stay ahead.
Analytics and Insights
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Analysis: 88 brands. 9 industries. One pattern. Half the budget is wasted
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We analyzed Product Analytics data from 88 e-commerce brands across Google Ads and Meta, covering 9 industry verticals in the EU and US. The findings are consistent. And uncomfortable.
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Landing pages
9 steps to creating a high-converting PPC landing pages
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Even the best campaigns may fail if they lead to low converting and non-relevant landing page. And since we want you to succeed, we're going to give you some tips, how to optimize your PPC destinations.
PPC
From Clicking to Thinking: PPC News May 2024
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Our mission is to empower you not just to survive, but to thrive. With insights from our blog, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇
PPC
Understanding Keyword Match Types in Google Ads for 2024
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Your success in PPC advertising depends on several factors, including audiences, content, bidding, products, and keywords. This article focuses on keywords, match types, and best practices. Even skilled marketers might learn something.
PPC
Optimizing Responsive Search Ads: Best practices, tips and tricks
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We already know how Responsive Search Ads work. Now you might want to know how to increase not only the click-through rate but also conversions. Let's go over some best practices, tips, and tricks to make the most of this modern ad format.
PPC
Responsive Search Ads explained: Basics and benefits
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In June 2022, we had to retire the long-standing ad format - Expanded Text Ads (ETA). They have been replaced by a more modern format that offers many additional features and works hand in hand with automated bidding strategies.
PPC
From Clicking to Thinking: PPC News April 2024
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Our mission is to empower you not just to survive, but to thrive. With insights from this blog, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇
PPC
From Clicking to Thinking: PPC News March 2024
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Our mission is to empower you not just to survive, but to thrive. With insights from this blog series, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇
Data & Feeds
Google Merchant Center Next explained - everything you need to know
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Google has introduced a revamped version of Google Merchant Center, now known as Merchant Center Next. This update brings not only a fresh user interface but also various changes to features. Expected to roll out in the first half of 2024, this update promises a user-friendly experience for businesses of all sizes. Let's dive into that.
PPC
From Clicking to Thinking: PPC News February 2024
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Our mission is to empower you not just to survive, but to thrive. With insights from this blog series, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇
PPC
Data & Feeds
Create a product name that converts
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A compelling product name is your gateway to customer engagement, click-through rates, and overall channel performance. It serves as the first impression alongside the product image, influencing not only how your product is perceived but also its discoverability through search engines. Let's delve into the art of creating product names that truly convert.
PPC
From Clicking to Thinking: PPC News January 2024
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Our mission is to empower you not just to survive, but to thrive. With insights from this blog series, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇
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