• eCommerceAds that keep up with your whole catalog
    • Fashion Stores
    • Beauty Product Stores
    • Consumer Electronics Stores
    • Pharmacy Stores
    • Sports & Outdoor
    • Furniture
    • Food & Beverage
    • Multicategory Stores
    AgenciesEvery client, every feed, one platformMarketplaces & ComparatorsEvery product ready for every channelServicesThe right offer at the right time
    Woman holding shopping bags with finger on lips, highlighting 199% CTR and 155% conversion growth.How ZOOT increased and boosted conversions by 155 %+ 199 % CTR155 % conversion growthRead more
  • Feed managementFeed management that powers your online growth
    • Product data management
    • Smart segmentations
    • Integrations
    • Image editor
    PPC automationAutomate your PPC, scale your e-commerce growth
    • Search ads automation
    • Shopping ads automation
    • CSS program
    • Performance Max
    Meta automationDesign Meta campaigns that convert and scale
    • Image editor
    • Brand Creatives
    Product AnalyticsGet instant insights into product performance
    • Product strategies
    MCPComing soonAsk your AI about your own product data
  • Pricing
  • Case studies
  • BlogInsights on automation and performance marketing.
    GlossaryDefinitions for product data, ads and AI
    EbooksFree ebooks on performance marketing and automation.
    WebinarsPractical strategies and tools you can put into action.
    Knowledge baseGuides, articles and videos to help you master Dotidot.
    Dotidot's UpdatesLatest app product updates, new features and bug fixes.
    Certified partnersGet expert help from people who know Dotidot inside out.
  • About us
Log inStart selling more
🇬🇧EN
  • 🇬🇧English
  • 🇧🇬БългарскиНе е налично
  • 🇨🇿ČeštinaNení k dispozici
  • 🇵🇱PolskiNiedostępne

Language

  • 🇬🇧English
  • 🇧🇬БългарскиНе е налично
  • 🇨🇿ČeštinaNení k dispozici
  • 🇵🇱PolskiNiedostępne

Dotidot glossary
Agentic AI

Agentic AI

Also known as: AI agent, Agentic artificial intelligence

In short

AI systems that select and carry out steps toward a task, using available tools and feedback within defined permissions.

Agentic AI describes systems that carry out work through a sequence of actions, rather than only generating a single answer. A model can select tools, inspect their results, and adjust the next action within the application’s limits.

The term covers different levels of autonomy. A fixed automation follows predefined steps. An agent has more discretion over which steps to take, although approvals and stopping rules can still constrain it.

A practical example

Imagine a catalog assistant asked to investigate rejected product listings. It retrieves the rejection report, checks the affected records, and compares them with channel requirements.

It then prepares proposed corrections for a specialist to review. If it lacks the missing manufacturer information, it reports that gap instead of inventing a value. This illustrative workflow separates investigation from permission to publish changes.

Autonomy needs boundaries

An agent’s capabilities depend on its tools, data access, and authorization. Access to a product database does not automatically include permission to change prices or submit orders.

Evaluate completed actions and their evidence, including failed tool calls and incomplete work. A fluent explanation of a task is not proof that the task was executed successfully. Human review remains useful wherever an incorrect action would affect customers or money.

Related terms

  • Prompt
  • Model Context Protocol (MCP)
  • AI shopping agent

Sources

  • Anthropic: Building effective agents
  • Agent Payments Protocol: Specification

Related reading

  • Dotidot MCP: Your feeds and campaigns in Claude | Dotidot
  • AI | Dotidot blog
All glossary terms
Product data
  • Custom labels
  • Direct-to-consumer (DTC)
  • Google Merchant Center
  • Google Shopping Graph
  • GTIN
  • Item ID
  • JSON-LD
  • Merchant
  • Product attribute
  • Product catalog
  • Product data enrichment
  • Product feed
  • Product feed management
  • Product segmentation
  • Product structured data
  • Product variant
  • Schema.org
  • SKU (stock keeping unit)
Paid advertising
  • Ad fraud
  • Ad Rank
  • Amazon advertising strategy
  • Amazon targeting
  • Bid optimization
  • Campaign automation
  • Cross-channel advertising
  • Dayparting
  • Demand-side platform (DSP)
  • Dynamic product ads
  • Dynamic Search Ads
  • E-commerce advertising
  • Google Ads keyword match types
  • Google Shopping
  • Keyword harvesting
  • Lookalike audience percentage
  • Meta ads
  • Microsoft Ads
  • Omnichannel marketing
  • Paid social advertising
  • Performance Max
  • Pinterest advertising
  • Programmatic advertising
  • Retail media
  • Retail media network
  • Retargeting
  • Search advertising
  • Search engine marketing (SEM)
  • Shopper marketing
  • Smart Bidding
  • Walmart advertising
  • YouTube advertising
Measurement and analytics
  • A/B testing
  • Ad tracking
  • AOV (average order value)
  • Attribution
  • Brand awareness
  • Click ID
  • Conversion rate
  • Conversion tracking
  • Conversion window
  • CPA (cost per action)
  • CPC (cost per click)
  • CPM (cost per thousand impressions)
  • CTR (click-through rate)
  • Enhanced conversions
  • GCLID (Google Click Identifier)
  • Google Analytics 4 (GA4)
  • Google Tag Manager
  • Incrementality testing
  • KPI (key performance indicator)
  • Lead
  • Multi-touch attribution (MTA)
  • ROAS (return on ad spend)
  • Share of voice
  • Tracking pixel
  • UTM tracking
AI commerce
  • Agentic commerce
  • Agentic Commerce Protocol (ACP)
  • AI commerce
  • AI product recommendations
  • AI shopping
  • AI shopping agent
  • AI shopping assistant
  • Alexa for Shopping
  • ChatGPT product feed
  • ChatGPT Shopping
  • Conversational commerce
  • Google AI Mode
  • Google AI Overviews
  • Instant checkout
  • Perplexity Shopping
  • Product feed optimization for AI shopping
  • Universal Commerce Protocol (UCP)
Search and AI visibility
  • AI brand mention
  • AI citation
  • AI crawlability
  • AI crawler
  • AI share of voice
  • AI traffic attribution
  • AI visibility
  • Answer engine optimization (AEO)
  • Generative engine optimization (GEO)
  • llms.txt
  • Prompt monitoring
  • Prompt research
  • robots.txt
  • Search engine optimization (SEO)
Practical AI foundations
  • Agentic AI
  • Grounding
  • Model Context Protocol (MCP)
  • Prompt
  • Query fan-out
  • Retrieval-augmented generation (RAG)
Google shopping partner badgeGoogle partner badgeAICPA SOC 2 attestation badge

Product

  • Feed management
  • PPC automation
  • Meta automation
  • Product analytics
  • MCP
  • Pricing

Solutions

  • Consumer Electronics
  • Agencies
  • Comparison Sites
  • Multicategory Stores
  • Beauty Product Stores
  • Pharmacy Stores

Resources

  • Blog
  • Glossary
  • Knowledge base
  • Webinars
  • Support

About us

  • Story
  • Careers
  • Team
  • Media Kit

Social

  • LinkedIn
  • Facebook
  • Instagram
  • Youtube
  • TikTok

Legal

  • Contact
  • Cookies
  • Privacy
  • Terms
  • Security
  • Accessibility

© 2026 Dotidot. All rights reserved.