AI citation
In short
A reference in an AI-generated answer that identifies a source, commonly through a clickable link to a supporting page.
An AI citation identifies material presented as a source for an answer. In web-based AI search, it commonly appears as a link attached to a statement or a source card.
Citations expose part of the answer’s evidence. They do not necessarily reveal every page retrieved. OpenAI’s web search documentation, for example, distinguishes visible citations from the larger set of consulted URLs.
A practical example
Imagine an answer comparing two portable monitors. It links to a manufacturer’s specification page beside a statement about screen brightness.
Open the page and check the exact model, units, and measurement conditions. If the page describes a different generation, the link exists but does not establish the claim. This illustrative example separates citation presence from citation accuracy.
Measure the right thing
A citation to your buying guide is different from a brand mention in the answer. A third-party review can also be cited while discussing your product.
When reporting citation frequency, state whether you count links, unique pages, domains, or answers containing a citation. Include the platform, prompt sample, and timeframe. A citation does not prove endorsement, a website visit, or a sale. Its practical value depends on the surrounding answer and the source’s relevance.