ChatGPT product feed
In short
Structured merchant catalog data supplied to OpenAI under its product-feed specification for shopping-related product discovery in ChatGPT.
A ChatGPT product feed supplies structured catalog information under OpenAI’s commerce specification. It describes purchasable items through fields such as identity, title, description, product URL, price, and availability.
OpenAI’s documentation, checked in November 2026, limits direct feed onboarding to approved partners. The supported discovery feed and a separately enabled checkout integration serve different purposes.
A practical example
Imagine a merchant submitting a lamp available in brass and black. Each purchasable variant has its own stable identity and the information for that exact selection.
When the brass variant’s price changes, the merchant updates the offer instead of assigning it a new identity. The product URL and image still need to match that variant. This illustrative record design is not a complete feed schema or a substitute for the current specification.
Validate both eligibility and content
Use the documented supported schema and delivery method. Check required fields, variant relationships, and the freshness of changing values before and after ingestion.
Submitting data or setting a discovery eligibility field does not guarantee that a product will be shown. Nor does a feed by itself enable checkout. Verify merchant access and the actual integration contract, and keep the catalog aligned with the offer available to customers.