• eCommerceAds that keep up with your whole catalog
    • Fashion Stores
    • Beauty Product Stores
    • Consumer Electronics Stores
    • Pharmacy Stores
    • Sports & Outdoor
    • Furniture
    • Food & Beverage
    • Multicategory Stores
    AgenciesEvery client, every feed, one platformMarketplaces & ComparatorsEvery product ready for every channelServicesThe right offer at the right time
    Woman holding shopping bags with finger on lips, highlighting 199% CTR and 155% conversion growth.How ZOOT increased and boosted conversions by 155 %+ 199 % CTR155 % conversion growthRead more
  • Feed managementFeed management that powers your online growth
    • Product data management
    • Smart segmentations
    • Integrations
    • Image editor
    PPC automationAutomate your PPC, scale your e-commerce growth
    • Search ads automation
    • Shopping ads automation
    • CSS program
    • Performance Max
    Meta automationDesign Meta campaigns that convert and scale
    • Image editor
    • Brand Creatives
    Product AnalyticsGet instant insights into product performance
    • Product strategies
    MCPComing soonAsk your AI about your own product data
  • Pricing
  • Case studies
  • BlogInsights on automation and performance marketing.
    GlossaryDefinitions for product data, ads and AI
    EbooksFree ebooks on performance marketing and automation.
    WebinarsPractical strategies and tools you can put into action.
    Knowledge baseGuides, articles and videos to help you master Dotidot.
    Dotidot's UpdatesLatest app product updates, new features and bug fixes.
    Certified partnersGet expert help from people who know Dotidot inside out.
  • About us
Log inStart selling more
🇬🇧EN
  • 🇬🇧English
  • 🇧🇬БългарскиНе е налично
  • 🇨🇿ČeštinaNení k dispozici
  • 🇵🇱PolskiNiedostępne

Language

  • 🇬🇧English
  • 🇧🇬БългарскиНе е налично
  • 🇨🇿ČeštinaNení k dispozici
  • 🇵🇱PolskiNiedostępne

Dotidot glossary
robots.txt

robots.txt

Also known as: Robots Exclusion Protocol

In short

A website file that communicates path-based crawling rules to automated clients that follow the Robots Exclusion Protocol.

A robots.txt file communicates crawling rules for a website. It identifies user agents and paths they may or may not fetch under the Robots Exclusion Protocol.

The file manages cooperative crawler access. It is public information and does not authenticate visitors, protect confidential files, or enforce a security boundary.

A practical example

Imagine a retailer with public product pages and many filtered category URLs. It reviews whether crawlers need access to every filter combination while keeping important products accessible.

Before applying a broad rule, the team checks which paths match and whether required page resources are affected. This illustrative review prevents a rule intended for repetitive filters from also blocking useful product pages.

Crawling and indexing are different

Blocking a URL in robots.txt does not guarantee its removal from Google Search. Google can discover a blocked URL through links without crawling the page’s content.

An indexing instruction such as noindex serves a different purpose and needs to be accessible to the crawler that reads it. Private material belongs behind proper access controls.

For AI services, inspect the provider’s named bots and stated purposes. Search crawling, potential training collection, and user-triggered retrieval can have different controls. Test changes deliberately rather than assuming one generic rule produces the same outcome everywhere.

Related terms

  • AI crawler
  • AI crawlability
  • Search engine optimization (SEO)

Sources

  • IETF: RFC 9309, Robots Exclusion Protocol
  • Google Search Central: Introduction to robots.txt

Related reading

  • AI | Dotidot blog
All glossary terms
Product data
  • Custom labels
  • Direct-to-consumer (DTC)
  • Google Merchant Center
  • Google Shopping Graph
  • GTIN
  • Item ID
  • JSON-LD
  • Merchant
  • Product attribute
  • Product catalog
  • Product data enrichment
  • Product feed
  • Product feed management
  • Product segmentation
  • Product structured data
  • Product variant
  • Schema.org
  • SKU (stock keeping unit)
Paid advertising
  • Ad fraud
  • Ad Rank
  • Amazon advertising strategy
  • Amazon targeting
  • Bid optimization
  • Campaign automation
  • Cross-channel advertising
  • Dayparting
  • Demand-side platform (DSP)
  • Dynamic product ads
  • Dynamic Search Ads
  • E-commerce advertising
  • Google Ads keyword match types
  • Google Shopping
  • Keyword harvesting
  • Lookalike audience percentage
  • Meta ads
  • Microsoft Ads
  • Omnichannel marketing
  • Paid social advertising
  • Performance Max
  • Pinterest advertising
  • Programmatic advertising
  • Retail media
  • Retail media network
  • Retargeting
  • Search advertising
  • Search engine marketing (SEM)
  • Shopper marketing
  • Smart Bidding
  • Walmart advertising
  • YouTube advertising
Measurement and analytics
  • A/B testing
  • Ad tracking
  • AOV (average order value)
  • Attribution
  • Brand awareness
  • Click ID
  • Conversion rate
  • Conversion tracking
  • Conversion window
  • CPA (cost per action)
  • CPC (cost per click)
  • CPM (cost per thousand impressions)
  • CTR (click-through rate)
  • Enhanced conversions
  • GCLID (Google Click Identifier)
  • Google Analytics 4 (GA4)
  • Google Tag Manager
  • Incrementality testing
  • KPI (key performance indicator)
  • Lead
  • Multi-touch attribution (MTA)
  • ROAS (return on ad spend)
  • Share of voice
  • Tracking pixel
  • UTM tracking
AI commerce
  • Agentic commerce
  • Agentic Commerce Protocol (ACP)
  • AI commerce
  • AI product recommendations
  • AI shopping
  • AI shopping agent
  • AI shopping assistant
  • Alexa for Shopping
  • ChatGPT product feed
  • ChatGPT Shopping
  • Conversational commerce
  • Google AI Mode
  • Google AI Overviews
  • Instant checkout
  • Perplexity Shopping
  • Product feed optimization for AI shopping
  • Universal Commerce Protocol (UCP)
Search and AI visibility
  • AI brand mention
  • AI citation
  • AI crawlability
  • AI crawler
  • AI share of voice
  • AI traffic attribution
  • AI visibility
  • Answer engine optimization (AEO)
  • Generative engine optimization (GEO)
  • llms.txt
  • Prompt monitoring
  • Prompt research
  • robots.txt
  • Search engine optimization (SEO)
Practical AI foundations
  • Agentic AI
  • Grounding
  • Model Context Protocol (MCP)
  • Prompt
  • Query fan-out
  • Retrieval-augmented generation (RAG)
Google shopping partner badgeGoogle partner badgeAICPA SOC 2 attestation badge

Product

  • Feed management
  • PPC automation
  • Meta automation
  • Product analytics
  • MCP
  • Pricing

Solutions

  • Consumer Electronics
  • Agencies
  • Comparison Sites
  • Multicategory Stores
  • Beauty Product Stores
  • Pharmacy Stores

Resources

  • Blog
  • Glossary
  • Knowledge base
  • Webinars
  • Support

About us

  • Story
  • Careers
  • Team
  • Media Kit

Social

  • LinkedIn
  • Facebook
  • Instagram
  • Youtube
  • TikTok

Legal

  • Contact
  • Cookies
  • Privacy
  • Terms
  • Security
  • Accessibility

© 2026 Dotidot. All rights reserved.