Walmart advertising
Also known as: Walmart Connect advertising
In short
Advertising offered through Walmart Connect to reach shoppers using supported search, display, and other retail media placements.
Walmart advertising refers here to Walmart Connect’s advertising offerings. These connect brands with shoppers through supported retail media placements. The exact products and access requirements depend on the advertiser and the selected offering.
Search and display play different roles
Sponsored Search includes formats such as Sponsored Products, Sponsored Brands, and Sponsored Videos. Sponsored Products can appear in relevant shopping environments, including Walmart search results and item pages.
Onsite Display offers creative placements on Walmart’s site and app. The advertiser selects the supported audience approach and buying controls rather than assuming the same targeting logic as a sponsored search campaign.
Both belong to retail media, but their creative, delivery, and reporting need to be assessed for their particular role.
Illustrative example
A storage-box brand uses Sponsored Search to promote a product when shoppers are looking for related items. It uses a separate display creative to introduce a coordinated range. The team checks that the destination and advertised products match each message.
This is an illustrative setup, not a claim that either format guarantees a placement or sale. Compare campaign objectives and attribution definitions before combining performance. A display exposure and a search click represent different interactions, even when both are followed by a purchase at the retailer.