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What’s the best Performance Max Structure?

Performance Max (PMax) campaigns have transformed how eCommerce brands leverage automation for growth. But while the promise of Google’s machine learning sounds simple: “just upload your assets and let the algorithm do the work”, the reality is that structure still matters a lot.

Social Commerce

Driving better performance on Meta: Why Dotidot is shifting to Advantage+ Shopping

At Dotidot, we’ve always focused on helping brands and marketers get the most out of their Meta advertising. Advantage+ Shopping now delivers significantly higher return on ad spend compared to Dynamic Product Ads (DPAs).

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Optimizing Responsive Search Ads: Best practices, tips and tricks

We already know how Responsive Search Ads work. Now you might want to know how to increase not only the click-through rate but also conversions. Let's go over some best practices, tips, and tricks to make the most of this modern ad format.

Responsive Search Ads explained: Basics and benefits

In June 2022, we had to retire the long-standing ad format - Expanded Text Ads (ETA). They have been replaced by a more modern format that offers many additional features and works hand in hand with automated bidding strategies.

From Clicking to Thinking: PPC News April 2024

Our mission is to empower you not just to survive, but to thrive. With insights from this blog, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇

From Clicking to Thinking: PPC News March 2024

Our mission is to empower you not just to survive, but to thrive. With insights from this blog series, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇

Google Merchant Center Next explained - everything you need to know

Google has introduced a revamped version of Google Merchant Center, now known as Merchant Center Next. This update brings not only a fresh user interface but also various changes to features. Expected to roll out in the first half of 2024, this update promises a user-friendly experience for businesses of all sizes. Let's dive into that.

From Clicking to Thinking: PPC News February 2024

Our mission is to empower you not just to survive, but to thrive. With insights from this blog series, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇

Create a product name that converts

A compelling product name is your gateway to customer engagement, click-through rates, and overall channel performance. It serves as the first impression alongside the product image, influencing not only how your product is perceived but also its discoverability through search engines. Let's delve into the art of creating product names that truly convert.

From Clicking to Thinking: PPC News January 2024

Our mission is to empower you not just to survive, but to thrive. With insights from this blog series, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇

From Clicking to Thinking: December PPC News

Our mission is to empower you not just to survive, but to thrive. With insights from this blog series, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month.Let's get into it 👇

7 basic strategies for effective product portfolio automation in search campaigns

In the dynamic world of online advertising, automation stands out as a key driver of efficiency and success. It not only cuts down on the manual work but also brings in awesome results. Let's introduce some basic automation strategies you can use.

From Clicking to Thinking: November PPC News

Our mission is to empower you not just to survive, but to thrive. With insights from this blog series, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month.Let's get into it 👇

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